CV Profile No.37020

Experience in the following industries :

• Engineering, development studies
• Industry, production, manufacturing and other
• Motor, transportation equipment, reparation

Professional experience

• Local Program Manager
• Tatra Trucks a.s.
• Since 11.2014
• Successfully planned and established a highly efficient PMO in KSA for the management and delivery of Tatra’s contract with Saudi authorities, eventually ensuring greater performance as per contract requirements. • It is program / contract to assemble & manufacture Tatra heavy-duty trucks for KSA government represented by Military Industry Corporation (part of long-term plan to localize military industries in KSA). My duties are to manage the entire local program operations and all related activities & businesses until final delivery to the govt. of KSA.

• Country Manager / Business Development Manager
• Daimler Trucks ( Dal Motors - Sudan Distributor)
• 01.2009 - 10.2014
• Employer: Daimler Trucks - Dal Motors Company Country Manager - Feb 2014 – Oct 2014. Established a new market for Dal Engineering in Djibouti and augmented company revenues, launched Mercedes Benz & Fuso trucks and XCMG heavy equipment in the market of East Africa and consistently grew sales. Employer: Daimler Trucks - Dal Motors Company Business Development Manager: Jan 2009 – Jan 2014 Employer: Daimler Trucks - Dal Motors Company ( Sudan, South Sudan, and Djibouti) Business Development Manager: Jan 2009 – Jan 2014 • Tasked with the critical responsibility to develop new sales and service markets for Mercedes Benz & Fuso trucks, FAW vehicles by analyzing and leveraging available opportunities in Sudan, Djibouti, and Republic of South Sudan markets. • Focused on increasing DMC’s market share in the assigned regions, based on well-established business strategies and marketing initiatives. • Developed a wide business network in local markets, identified growth opportunities, and initiated collective efforts

• Country Manager
• Iveco S.p.A
• 11.2004 - 08.2008
• Employer: IVECO S.p.A – FIAT Group Country Manager – Nov 2004 – Aug 2008 Company business: Manufacturer of LCV, MCV, & HCV trucks Department: Sales & Marketing Global Operations (Middle & East Africa) Company head quarter: Italy – Torino Based in Khartoum leaded and followed Sudan, South Sudan, and Djibouti in term of new sales and after sales support Highlights: • Established a new market for the company in Sudan after 30 years; set-up regional office and three after sales workshops. Generated sales of 18 million Euro within in three years. http://www.iveco.com Key Responsibilities: • Handled the implementation of strategic long-term development plans for the headquarters, and increased company’s business in the assigned territories of Sudan, South of Sudan, and Djibouti. • Nurtured the after-sales support program within all given markets, and ensured that all existing customers of the company are retained through efficient service.

• After Sales Commercial & CRM Manager
• Mercedes Benz – Zawawi Trading Company
• 09.2003 - 08.2004
• Highlights: • Credited with turning around the loss-making operations of the service center into profitable operations. • Implemented various customer centric measures and enhanced customer satisfaction by 75%. (Website: www.mercedes-benz.com) Key Responsibilities: • Led and managed the implementation of drastic improvement steps for the transformation of the workshop from being a loss-making entity to become a profit-oriented operation. • Planned and rolled-out custom service packages with a view to achieve relevance with the specific requirements of individual customers and ensured that they are priced reasonably. • Monitored service team performance and ensured that the entire operation is conducted in line with pre-defined quality assurance parameters.

• Sales & Operations Manager MENA
• Tatra Trucks a.s.
• 05.1997 - 07.2003
• Highlights: • Part of the strategic team that established new defense market in UAE and generated of USD 181 million. • Established after sales network for 1127 military trucks in (UAE). (Website: http://www.tatra.cz) Key Responsibilities: • Led the sales and marketing activities for trucks manufactured by Tatra, with complete accountability towards business development in the Middle East. • Collaborated with dealers and customers in the region, spearheaded military projects, and supervised over after-sales programs on an ongoing basis. • Collaborated with other management team members to discuss and structure pricing policies for the market, based on in-depth competitor analysis. • Planned and developed a representative office in Abu Dhabi and 2 service workshops in Abu Dhabi, Sharjah, and Al Ain, in an effort to add more business to the company.